• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

33 Charts

  • About
    • What is 33 Charts?
    • Bryan Vartabedian MD
  • Blog
  • 33mail
  • Foci
    • Social/Public Media
    • Physicians
    • Patients
    • Hospitals
    • Information
    • Process/Flow
    • Technology
    • Digital culture
    • Future Medicine
  • The Public Physician
Digital culture, Physicians, Social/Public Media

Pharma and Doctors Online: Why Industry Struggles to Connect

December 3, 2018 By Bryan Vartabedian · Reading Time: 2 minutes

I was talking recently with some friends about doctors and pharma online. They wanted to pick my brain. Their question: What’s the best way to approach doctors on a platform like Twitter? Approach is the operative word here. Because for most of history pharma operated by interruption. Office calls, ads and post-it pads. ‘Can I have a moment of your time, ... Continue Reading about Pharma and Doctors Online: Why Industry Struggles to Connect

Tagged With: Pharma/Industry

Patients, Social/Public Media

Patient Influencers: How Do We Protect Patients from Patients?

November 13, 2018 By Bryan Vartabedian · Reading Time: 2 minutes

This article in Stat, As social media ‘influencers,’ patients are getting a voice. And pharma is ready to pay up, raises questions about pharmaceutical supported patient influencers. An entire industry has cropped up to link drug makers with the industry’s own version of an influencer — people, usually patients, who have small but devoted followings and who might be ... Continue Reading about Patient Influencers: How Do We Protect Patients from Patients?

Tagged With: Digital influence, Pharma/Industry

Physicians

The Sunshine Act and the Appearance of Conflict

February 12, 2015 By Bryan Vartabedian · Reading Time: < 1 minutes

The Sunshine Act is often discussed with the analogy of light as a disinfectant. The suggestion is that something’s infected. But as in real life, things that look infected aren’t necessarily so. I was contacted recently by a prominent pharmaceutical company to design a program that helps health professionals understand how to use public media. The company ... Continue Reading about The Sunshine Act and the Appearance of Conflict

Tagged With: Pharma/Industry

Physicians

Physician Thought Leaders in the Digital Age

April 3, 2012 By Bryan Vartabedian · Reading Time: 2 minutes

I was on a panel recently where it was asked, 'What will become of the physician thought leader in the digital age.'  It's an interesting question because it draws on what constitutes influence in the modern medical world.  How do we determine who we listen to and how will digital communication change that? It used to be that influence in medicine was determined by ... Continue Reading about Physician Thought Leaders in the Digital Age

Tagged With: Digital influence, Leadership, MD Future, Pharma/Industry

Uncategorized

The Future of the Doctor Pharma Relationship

March 24, 2011 By Bryan Vartabedian · Reading Time: 2 minutes

Patient care is increasingly under third party control.  And as a consequence I make fewer decisions regarding the brand of medication used in my patients. So the role of a pharmaceutical rep and the doctor pharma relationship comes into question. If I don’t choose which medication my patients will use, why would a representative call on me?  And as American ... Continue Reading about The Future of the Doctor Pharma Relationship

Tagged With: Pharma/Industry

Digital culture, Physicians

Can Pharma Detail Doctors Digitally?

October 23, 2010 By Bryan Vartabedian · Reading Time: 2 minutes

It’s the great migration to digital.  And as civilization makes its move, the pharmaceutical industry is trying to figure out how to reach out to physicians.  Pharmaceutical reps are slowly becoming a thing of the past. Branded medication portals leave most doctors cold.  Email outreach is marginal. So how do you detail doctors digitally? Pharma strategists ask me ... Continue Reading about Can Pharma Detail Doctors Digitally?

Tagged With: Pharma/Industry

  • Go to page 1
  • Go to page 2
  • Go to Next Page »

Primary Sidebar

Bryan Vartabedian, MD

Bryan Vartabedian, MD
Bryan Vartabedian is the Chief Pediatrics Officer at Texas Children’s Hospital North Austin and one of health care’s influential
voices on technology & medicine.
Learn More

Popular Articles

  • The Fate of Fired Cleveland Clinic Resident Lara Kollab
  • Cures Act Final Rule – How It Will Change Medicine
  • 12 Things About Doximity You Probably Didn’t Know
  • Should Physicians Give Their Cell Phone Number to Patients?
  • Doximity Dialer Video – Telemedicine’s Latest Power Player

Sign up for 33mail newsletter

Featured Articles

Doctors and the Endemic Culture of Permission

The Rise of Medicine’s Creative Class

Reactive and Creative Spaces

100,000 Connected Lemmings

Yes, Doctor

  • Facebook
  • LinkedIn
  • Twitter

Footer

What is 33 Charts?

With a mashup of curated and original content that crosses the spaces of digital health, media, communication, technology, patient experience, digital culture, and the humanities, 33 charts offers unique insight and analysis on the changing face of medicine.

Founded in 2009 as a center of community and thought leadership for the issues doctors face in a digital world, 33 charts was included in the National Library of Medicine permanent web archive in 2014.
Learn More

Foci

  • Digital culture
  • Digital Health
  • EHR/Health IT
  • Future Medicine
  • Hospitals
  • Information
  • Patients
  • Physicians
  • Process/Flow
  • Quality
  • Social/Public Media
  • Technology

Copyright © 2023 · 33 Charts · Privacy Policy