JAMA last week published a nice viewpoint piece, Social Media and Physicians’ Identity Crisis, written by Margaret Chisolm and her peers at Johns Hopkins. The piece challenges the dated concept of multiple online identities. You can read their ideas here (but you'll have to chisel through JAMA’s paywall). While practically minded public physicians have long ... Continue Reading about Translating Social Concepts for the Academic Consumer
One Physician and His Paid Twitter Promotion
Physician executive and coach Richard Winters recently paid to promote his work on Twitter. It created a small kerfuffle. Not surprising, really. We get wiggy when doctors do something different. Hats off for poking the box. But it’s really not surprising that promoted tweets ‘worked.’ Google adwords, banner ads and sponsored tweets will get you eyeballs, ... Continue Reading about One Physician and His Paid Twitter Promotion
Social Media Education Should be Tailored to the User
When we think about the boundaries of communication technology and social media, we tend to put students, residents, and faculty into the same bucket. Policies for one are the policies for the others. But these are all very different people with respect to their ability to understand and handle their public presence. The latitude given a publicly seasoned ... Continue Reading about Social Media Education Should be Tailored to the User
Social Media: Like Waiting Room Furniture
Over the past 4 years every presentation done by a doctor involving new media has involved some statistic of social media use. Every year the numbers of doctors using Facebook has risen. Every year more doctors seem to step out in public with Twitter. The graphs just keep going up. We’ll soon approach the point where it’s no longer relevant to measure. Sure use ... Continue Reading about Social Media: Like Waiting Room Furniture
12 Things About Doximity You Probably Didn’t Know
We’re excited to have Doximity as our featured sponsor this week. The ideas below, however, are conceived, shaped and written on my own. In a world where doctor’s are feeling the squeeze from all sides, Doximity is working to create a space that makes it easy for doctors to do what they do. Having watched it evolve from the time of its launch, what’s ... Continue Reading about 12 Things About Doximity You Probably Didn’t Know
When the Audience Becomes the Publisher
This week 8NewsNow Las Vegas aired a segment on childhood immunizations. The segment is worth a look only as a means of showcasing how biased, poorly researched reporting can potentially influence the thinking of anxious parents. The piece opens by spontaneously entertaining the question about whether children even need immunizations and goes on to offer the ... Continue Reading about When the Audience Becomes the Publisher