Anna Reisman's Atlantic Health piece, Should Doctors Write About Patients, has received lots of dialog. Writing about patients is not new. What’s new is the capacity of every doctor to build an audience and write about patients. Publishing has become democratized. From constrained micromedia to traditional long-form, every doctor has the means of sharing their ... Continue Reading about When Doctors Write About Patients
The Original Measles Storyteller – Paul Offit
The measles story is amazing. A deadly disease once in check brought back to life by vaccine fear. Every media outlet in the world is desperate to tell the story. Before measles was newsworthy, the original storyteller was Dr. Paul Offit. He was evangelizing when it wasn’t popular. And he realized his share of traffic. But it wasn’t the kind of attention any ... Continue Reading about The Original Measles Storyteller – Paul Offit
Why the Measles Truth Twitter Storm Worked
Yesterday the American Academy of Pediatrics hosted a novel twitter event around measles information. Packaged as a ‘Twitter storm’ and tagged as #MeaslesTruth, it was a 10 minute measles power session designed to push a little vaccine truth into the infosphere. Here’s why the #MeaslesTruth Twitter storm worked: It was a constrained affair. As a short-form ... Continue Reading about Why the Measles Truth Twitter Storm Worked
Social Media Has Been Introduced to Physicians
There’s a national organization that I’ve done some work with. And for the past few years I have run social media sessions at their annual meeting. Social Media 101 and other programs with non-threatening names intended to draw in frightened doctors. This year I suggested that the days of the new thing have passed. At some point we must go beyond the ... Continue Reading about Social Media Has Been Introduced to Physicians
Scottish Physicians and Fear-Based Information
Should Scottish physicians be afraid of social engagement? This piece on the perils of public dialog would make it appear that way. I though it would interesting to add some in-line commentary. The bold is the original story with my commentary immediately following. Doctors who interact with patients on social media risk blurring the boundaries of the ... Continue Reading about Scottish Physicians and Fear-Based Information
Is Social Media Over?
Or is it just part of the background? Cyber-swami Fred Wilson has suggested that ‘the social media phase’ of the internet is over. This is important because so many within my reach continue to proselytize on social tools as the next big thing. And despite the vast numbers of technologically frightened physicians who continue to play catch-up, none of this is new ... Continue Reading about Is Social Media Over?