When it comes to patient privacy and public platforms, it would appear that some Chinese physicians remain in the dark. In a bizarre demonstration of clinical conquest, this group mugged for a surgical selfie which fortunately created a backlash. You can read the full story over at WSJ | China. Apparently the surgeon-in-charge has not read The Public Physician. ... Continue Reading about Chinese Public Physicians Gone Wild
How a Doctor Can Improve His Digital Footprint in One Hour
Doctor’s are almost universally concerned with how they appear online. And almost universally, few have the time to invest in content creation, curation and conversation. At a minimum physicians should be building out their public facing profiles. Claiming these profiles represents a quick and reliable way to control an important piece of the digital landscape - ... Continue Reading about How a Doctor Can Improve His Digital Footprint in One Hour
Avoid the Social Shakedown
If you’ve worked hard to build the trust of your followers, don’t throw it away by pulling everyone into your petty consumer altercations. Do everything possible to avoid the social shakedown. I’ve seen it many times. Twitters microcelebrities with massive followings shaking down a major organization. It usually goes something like this: Visible social figure ... Continue Reading about Avoid the Social Shakedown
Interview: Dr. Justin Smith of Cook Children’s Hospital
In this interview, Dr Justin Smith from Cook Children’s Hospital discusses his new role in marketing and communication. His position represents an new role for physicians as health organizations become more connected with the communicating public. I was able to catch up Dr. Smith during Social Media Week at The Mayo Clinic. How do you use social media at Cook ... Continue Reading about Interview: Dr. Justin Smith of Cook Children’s Hospital
The Public Physician – #HCSMCa Thoughts
It was an honor to co-host the #hcsmca twitter chat this evening. A huge thank you to Colleen Young for asking me to participate. What follows are a few thoughts on the topics discussed. How do you map your public presence? When we think about our life online we need to think about where we’re going to live. Where are we going to spend our time and energy? There ... Continue Reading about The Public Physician – #HCSMCa Thoughts
9 Secrets for Making the Most of Your Doximity Profile
33 charts is excited to have Doximity as our featured sponsor this week. Frustratingly, much of what appears about physicians online is out of our control. There are only a few places that give doctors power over their social presence. With nearly 50% of all U.S. physicians as members, Doximity has emerged as the core professional profile for doctors and one that’s ... Continue Reading about 9 Secrets for Making the Most of Your Doximity Profile