This tweet about doctors and the media from Dr. Aaron Carroll made me think: Just spent 15 minutes talking on background to a reporter who was thinking of writing a story in an area I'd written on previously, and I don't understand why researchers and physicians are so reticent to talk to the media. This is how knowledge gets out there. The problem is that ... Continue Reading about Doctors and the Media: Why Can’t Physicians See Their Role?
I remember speaking to the graduating class of medical students at Baylor College of Medicine. After a rousing group discussion over a number of interesting social media dilemmas, one budding orthopod chimed in that he was opting out of a public presence. He was going to stay quietly below the Google radar, he reassured me in front of his classmates. It was one of ... Continue Reading about Google Always Has a First Page About You
A reader asked me to expand on a tweet that I sent last week. It was part of a thread about doctors, peer review and publishing. I was building the point that we now publish for reasons other that the creation of polished journal articles. Certain kinds of public thinking are a key element in the development of ideas. The democratization of media has created new ... Continue Reading about Writing as Public Process, Not Product
If you’re a physician who uses Twitter, you’ve probably seen tweets from Medical Axioms. Medical Axioms is a Twitter-based collection of wit and wisdom created by Dr. Mark Reid, a Colorado-based Hospitalist. As simple as his wisdom may be, Medical Axioms gets amazing engagement with RTs and likes sometimes numbering in the thousands. Beyond just metrics, you get ... Continue Reading about Medical AXIOMS – Interview with Mark Reid, MD
For many of my colleagues sharing ideas is an epic production. 5000 words, weeks of preparation, peer approval, boss endorsement, pages of references, etc. Sharing ideas, we’ve been taught, is an epic production. We are bred to believe that ideas are shared only when they’re done. We think that value only comes with the finished product. But this is how the ... Continue Reading about Medicine’s Epic Production
Not long ago I connected a marketing acquaintance at a national meeting. He offered to look at my blog and give me some tips. We sat over coffee and he took me to task for my shortcomings. Where’s your pop up email registration? And what does 33 charts mean? I don’t know what that means. Are you tryin’ to be cute? Where’s your call to action? Where are your ... Continue Reading about What Doctors Sell Online