I’m preparing a new presentation on doctors, patients and information. I’ve decided that I’m no longer going to display quotes on health search. I always felt that I had to make the case. But it’s official: lots of people search Google for health information. It’s no longer remarkable. It no longer changes the way an audience sees things.
How many years after the telephone was invented did we stop counting households with telephones?
This isn’t a criticism but rather the recognition of a natural sequence of events. The empowered patient is evolving as the norm, not a bar graph worthy exception.
I’ll keep the slides, by the way. Someday very soon we’ll laugh at them.
Image via Harwen.