Not long ago I read a blog post and subsequently posted a comment on Twitter. It seems that I read one thing but the writer of the post had suggested something else. It lead to a brief back and forth. Nothing ugly but the publisher was unnerved. I had simply responded to something that was clearly unclear. It made me think about the reader's responsibility. Who's ... Continue Reading about Is it a reader’s responsibility to understand?
The word content is used a lot surrounding online communication. A colleague recently asked me to define content. After thinking about it, here's what I came up with. Content is: Retrievable information that can be consumed. It’s stuff that can be heard, seen, shared, curated and commented upon. A human creation, something translated from the realm of the ... Continue Reading about Content – What Is It and Why Should You Care?
I’ve always suggested that people, especially doctors, should make things. They should create content. But this is a tall order and I've realized that curation, conversation and commentary (the easier, lower order ways we engage with information and the Internet) may represent lower lying fruit for my colleagues. Consumption, of course, is the easiest part of what we ... Continue Reading about Constrained Media – Engaging with Short Format Information
When we think about doctors using tools of communication, we assume that the only thing they are capable of is creating for patients. When people look at my blog they say, 'why would a mother of a child with intestinal problems care about that?' I never said that they would. And who said that a physician's only use of public media is to translate health info? ... Continue Reading about Creating Content Beyond Patients
I was thumbing through Seth Godin’s Poke the Box and stumbled on this quote. I couldn’t help but put it in the context of physicians and their obligation to make content: I hope we can agree that there’s a moral obligation to be honest, to treat people with dignity and respect, and to help those in need. I wonder if there’s also a moral obligation to start. I ... Continue Reading about Physicians and the Moral Obligation to Create Content