Medical life in the future will be a series of real-time upgrades. We will all be endless newbies. That bears repeating. All of us—every one of us—will be endless newbies in the future simply trying to keep up. Here’s why: First, most of the important technologies that will dominate life 30 years from now have not yet been invented, so naturally you’ll be a newbie to ... Continue Reading about Medicine’s Endless Newbies
I spend a lot of time talking to doctors about their public presence. That’s everything that happens beyond the IRL space. Social media, internet, risk and opportunity. One of the biggest challenges for me is showing value. If you are charged with helping doctors improve their online presence, you need to help them understand what’s in it for them. Why should they ... Continue Reading about Visibility Creates Opportunity for Physicians Online
I was talking recently with some friends about doctors and pharma online. They wanted to pick my brain. Their question: What’s the best way to approach doctors on a platform like Twitter? Approach is the operative word here. Because for most of history pharma operated by interruption. Office calls, ads and post-it pads. ‘Can I have a moment of your time, ... Continue Reading about Pharma and Doctors Online: Why Industry Struggles to Connect
Digital health startup Eko has a product that can detect murmurs more reliably than humans. At the recent American Heart Association meeting they presented a clinical study revealing the first murmur detection algorithm to outperform cardiologists. Predictably, the digital Twitterati touted the Eko Core Digital Stethoscope as the next great thing. Evidence of ... Continue Reading about Eko Core Digital Stethoscope – Analog Dressed for Digital?
If you look at physicians on Twitter over the past decade things have changed dramatically. When I look at ThisISourLane that has exploded over the past couple of weeks, it shows me how doctors have changed. We've cut our teeth. I got thinking about how this might have played out a few years back. I think of MedTwitter’s overall growth this this way: Ten years ... Continue Reading about ThisISourLane Could Only Work for Doctors in 2018
Physicians are under increasing demand to achieve the Clinical Trifecta of productivity, quality and satisfaction. As pressure for scaling efficiency mounts, a growing number of stakeholders are charged with keeping doctors compliant and productive. Each stakeholder is typically only with their task - their spreadsheet, graph, email query, documentation correction, ... Continue Reading about The Zero-Sum Medical Day