Should you date blog posts? It’s a question as old as the Internet. Those who don’t date like to see their writing as evergreen. Without a date, you'll hear, a post is as new as the day it was written. When someone stumbles on it they have no idea it was penned 4 years ago. I date my blog posts. In the most traditional way of seeing a blog, my dated entries mark my ... Continue Reading about Should You Date Blog Posts?
The networked age has spawned a number of free publishing platforms. First there was Blogger. Then Tumblr and Medium. All offer your ideas an easy on-ramp to the Internet. All represent a form of digital sharecropping. So when the investors decide that it’s time to bring Medium to slaughter, you will be left holding the bag. It’s the Silicon Valley sequence: Win ... Continue Reading about Medium as Digital Sharecropping
I shut comments off here a couple of years ago. Let's explore this... Why did you decide to eliminate comments on 33 charts? I felt that they didn't add much to what I was writing. There were alot of cheerleaders and almost as many trolls. I didn't need either. Do you comment on other blogs? If I'm inspired by something I write a post here. That way the blogger ... Continue Reading about Since I Stopped Letting You Comment
A recent study in the Journal of Medical Internet Research found that the the majority of academic chairs did not believe that blogging enhanced favorability for promotion. If I were handed the survey I would have said, show me the bloggers body of work and I’ll tell you if it enhances favorability of promotion. To think of any form of media or platform of ... Continue Reading about Public or Perish | Should Doctors Blog for Credit?
Not long ago I connected a marketing acquaintance at a national meeting. He offered to look at my blog and give me some tips. We sat over coffee and he took me to task for my shortcomings. Where’s your pop up email registration? And what does 33 charts mean? I don’t know what that means. Are you tryin’ to be cute? Where’s your call to action? Where are your ... Continue Reading about What Doctors Sell Online
At a meeting recently a communication professional asked what skill she should look for when recruiting doctors to write for her hospital’s blog. I didn’t hesitate. ‘Passion,’ I responded. Blogging over the long-term is a slog. You capture an idea, sketch it out, write, add links and tags, basic search optimization, post, promote and hope that it makes a small ... Continue Reading about Passion: What Hospital Blogs Should Seek