To survive and thrive in a networked environment physicians will need some basic skills. Most of us have been trained to work and think as individuals. But the networked age will force changes in how we think and share information. Here are a few public network skills that may be important going forward: The ability to confidently shape and compose an idea or ... Continue Reading about Public Network Skills Every Physician Should Have
Is It Possible to Unplug?
This video I Forgot My Phone has created a stir. It plays on the idea that technology has pulled us from the realities of daily life. This sentiment has become the fodder of popular writers who wax poetic about the days when we were free. When we're disconnected, we're light, real and human. We we're connected, it seems, we are chained down and ... Continue Reading about Is It Possible to Unplug?
The Branded Doctor
Every doctor has a brand. But when I mention this, people throw things at me. Because everybody knows a brand is for potato chips and toilet paper. This has nothing do with promotion or commercials. Your brand is what people think about you. It's what comes to mind when your name is mentioned. It's a tattoo on the brain that's been created by your clinical ... Continue Reading about The Branded Doctor
Why LinkedIn Might Be Good For Teens
LinkedIn dropped its minimum age for enrollment to 14 in the US. This change comes with their launch of their University pages, a new LinkedIn environment for higher education. While I initially saw this as a move to capture warm, unassuming young bodies (which it does), there may be some clear value to having high school students wading in the LinkedIn ... Continue Reading about Why LinkedIn Might Be Good For Teens
Translating Social Concepts for the Academic Consumer
JAMA last week published a nice viewpoint piece, Social Media and Physicians’ Identity Crisis, written by Margaret Chisolm and her peers at Johns Hopkins. The piece challenges the dated concept of multiple online identities. You can read their ideas here (but you'll have to chisel through JAMA’s paywall). While practically minded public physicians have long ... Continue Reading about Translating Social Concepts for the Academic Consumer
One Physician and His Paid Twitter Promotion
Physician executive and coach Richard Winters recently paid to promote his work on Twitter. It created a small kerfuffle. Not surprising, really. We get wiggy when doctors do something different. Hats off for poking the box. But it’s really not surprising that promoted tweets ‘worked.’ Google adwords, banner ads and sponsored tweets will get you eyeballs, ... Continue Reading about One Physician and His Paid Twitter Promotion