This Scientific American post on communications and storytelling is worth a peek. More than ever, how we translate the technical developments in medicine and healthcare impacts the independent decisions made by patients. The 23andMe dialog has shown that individuals believe they can educate themselves about the subtleties of personal genomic analysis. But ... Continue Reading about Communications: A New Job for Physicians
When Doctors Don’t Want to Participate
I’m exploring a series of webinars for 2014 concerning life online. So recently I had a number of conversations with local physicians about their public/social/digital/online presence. I’m trying to understand their needs. General observation: This group recognized the benefits of global connectivity but had little interest in participating. They knew that there ... Continue Reading about When Doctors Don’t Want to Participate
Should Doctors Live by a Different Standard?
I had a Twitter exchange yesterday centered on the question of whether we should behave differently, or hold things back, as doctors using social media. It’s an interesting question when you consider that our personal and professional lives are increasingly difficult to keep separate. For the most part, my personal and professional presence are one in the ... Continue Reading about Should Doctors Live by a Different Standard?
Beware Invisible Doctors
Bunny Elerin posted this tweet today. Note to doctors: We're responsible for what others understand about us. We're responsible for framing our own story. And if we don't, someone else will. It’s reaching a point where the absence of real information on a doctor is considered creepy. Or, as Bunny suggests, useless. ... Continue Reading about Beware Invisible Doctors
Why Hospitals Fail to Connect with Their Audience
I spent some time this fall at meetings with professionals who promote hospitals and health institutions. I like to peek at what they’re doing with regard to their Twitter, Facebook and other feeds. It seems that if you work with a hospital or even a medical school, you have a couple of options regarding the way you connect with the public: Talk about your ... Continue Reading about Why Hospitals Fail to Connect with Their Audience
The Eye and Voice of the Public Physician
This post from Joyce Lee is worth a peek. It represents the growing importance of the public physician’s eye and voice. The short version goes like this: Last week HealthTap began a campaign suggesting that they had saved 10,000 lives. On the twittersphere the catchy suggestion saw traction. The most surprising people blindly RT’d. Even the New York Times sold ... Continue Reading about The Eye and Voice of the Public Physician