To start, this is how I came to see the power of the blog: In 2006 when writing Colic Solved I read somewhere that every author needed a blog. Blogs, I was told, were particularly important for authors who weren’t famous. I wasn’t famous. So I ran to the bookstore and bought Robert Scoble and Shel Israel’s Naked Conversations, the essential book for understanding ... Continue Reading about Learning the Power of the Blog
The 2000 Word Patient Email
We assume that technology will improve communication between doctors and patients. But not always. Look at the 2,000 word email. While it isn’t yet the standard means of communication in our clinic (it will be soon) we occasionally take email from patients. My experience has been that they’re sometimes long and unfocused with tangential information irrelevant to the ... Continue Reading about The 2000 Word Patient Email
Why Slideshare Shouldn’t Work
I’ve got this thing with Slideshare. I feel odd posting presentations that make no sense. What I mean is that my presentations visuals make no sense without my narrative. When I speak my presentation is from me to the audience. The money’s in what I have to say, not what I show. My visuals only accent my message. Consequently my ‘slides’ alone make only a little ... Continue Reading about Why Slideshare Shouldn’t Work
Do You Need Goals in Social Media?
I hear it all the time: When you jump in to social media you need goals. But goals in social media may be overstated – much like the nagging concern with ROI. I even wonder if the preoccupation with goals might hold some people back. You may not know what potential a platform holds for your organization until you’ve dabbled in the space. Get in, listen, contribute ... Continue Reading about Do You Need Goals in Social Media?
The Joint Surgeon
A close relative recently underwent hip replacement at the Texas Orthopedic Hospital in Houston’s Texas Medical Center. She raved about her surgeon, Dr Richard Kearns. I had the opportunity to sit by her bed while he made his evening rounds (he didn’t know I was a physician until we were introduced at the end of his visit). These are the qualities seem to make him ... Continue Reading about The Joint Surgeon
Doctors in Social Media Shouldn’t Be Anonymous
I see it from time to time. The doctor with a voice who’s uncomfortable with transparency. They post and comment under the cozy blanket of putative anonymity. But it’s bad policy. Here’s why doctors need to be outed in social media: Anonymity is a fantasy.It’s remarkably difficult to achieve.With small thoughts you can hide – in fact, no one cares who you are.If you ... Continue Reading about Doctors in Social Media Shouldn’t Be Anonymous