Not long ago I served as a panel speaker at a large, national medical meeting. The subject matter was social media. The panel consisted of myself, another doctor with a well-established platform and a third woman, a high-ranking member of The Society. The problem was the third panelist. As she began to speak the live tweeting began. People on the other side of ... Continue Reading about It’s Becoming Harder to Fake it as a Speaker
This week I read Platform: Get Noticed in a Noisy World by Michael Hyatt. While reading it I thought that this book should be in the hands of every doctor with a passion, project or idea. So what’s a platform? Very simply, a platform is the thing you have to stand on to get heard. It’s your stage. But unlike a stage in a theater, today’s platform is not built ... Continue Reading about Why Every Doctor Should Read Platform
I’ve always suggested that doctors should make things. They should write things that people read and record things that people view. I’ve even gone so far as to suggest this as a moral imperative for docs. I’ve talked to a few doctors recently who want to make stuff but who don’t care so much about hosting a Wordpress blog or even going through the motions of ... Continue Reading about Surrogate Platform for Doctors
I recently read this Washington Post article on doctors and technology. It took an angle that most of my readers are accustomed to. Doctors at the precipice of major change. Early adopters versus the old guard. ‘Welcome to the new age of medicine.’ More compelling than the close up photograph of Natasha Burgert's desk (I’m secretly obsessed with people’s ... Continue Reading about Doctors and the Fear of Web Permanence
The more I read the more warnings I hear about doctors online. It seems that as more doctors interact online, the more problems we can expect to encounter. According to authorities, things are about to get worse for all of us. Imagine the clinical chaos we can expect come 2050. Or maybe not. The problem with this pessimistic view is what Matt Ridley has ... Continue Reading about Will Things Really Get Worse for Doctors Online?
I was surprised to learn that some senior medical students adopt a scorched earth policy when it comes to their digital footprint. As residency interviews loom on the horizon, concern over the impact of digital indiscretions become real. Facebook pages are leveled, blogs dismantled. I began thinking about this after reading Texas Tech medical student Danielle ... Continue Reading about Medical Students, Digital Footprint, and the Scorched Earth Policy