I suspect that in the next couple of years we’ll see the emergence of a viable social network for physicians. It hasn’t happened yet but I suspect that we’re getting close. Physicians are increasingly dabbling in mainstream social sites. But maybe that’s a problem. After all, a doctor can only hang in so many places. If you have “The Facebook for Doctors” do ... Continue Reading about How Many Places Can a Doctor Live?
We all want technology to improve communication between doctors and patients. We fantasize that social tools will open doors and bridge the expanding divide between docs and patients. I’m wondering if it’s a case of unicorns and rainbows. Fancy new tools to do the old thing in a less effective way. I’m guessing that if Facebook was the old platform for ... Continue Reading about A Doctor’s Greatest Social Tool
Last week I wrote Why Social Media for Doctors Doesn’t Make Sense. Some read it and understood that my intent was to explain the challenges of physician social adoption. Others took the title and echoed about “the doctor who doesn’t get it.” Funny, funny people. Honestly there are some sad truths buried in that little post – it’s a little painful to read. So ... Continue Reading about Why Social Media for Doctors Makes Perfect Sense
When perusing my Twitter feed this morning I stumbled on this post directed to me. Patients reaching me in public social spaces is becoming a regular thing. I’ve discussed this in the past but I think it bears repeating. So here’s what I did: I understood mom's needs. Patients resort to 'nontraditional' means of communication when the traditional channels ... Continue Reading about What to Do When Patients Contact You on Twitter
Doctors want to know why they should care about social media. Why should they be excited or why should it even cross their mind? Some of the benefit of social for a doctor is immediate, some comes from hard work and involvement. But a lot of what’s in store for physicians is on the horizon as platforms, applications and communities that connect doctors ... Continue Reading about Why Doctors Should Care About Social Media
I don’t think doctors should be socially anonymous. We need to be seen. Here’s why going underground isn’t good policy for physicians: Anonymity makes you say stupid things. When you’re shouting from the crowd it’s easy to talk smack. Come up to the podium, clear your throat and say something intelligent. You’re a physician, not a hooligan. It’s 2010 – ... Continue Reading about Doctors Shouldn’t be Socially Anonymous