When perusing my Twitter feed this morning I stumbled on this post directed to me. Patients reaching me in public social spaces is becoming a regular thing. I’ve discussed this in the past but I think it bears repeating. So here’s what I did: I understood mom's needs. Patients resort to 'nontraditional' means of communication when the traditional channels ... Continue Reading about What to Do When Patients Contact You on Twitter
Doctors want to know why they should care about social media. Why should they be excited or why should it even cross their mind? Some of the benefit of social for a doctor is immediate, some comes from hard work and involvement. But a lot of what’s in store for physicians is on the horizon as platforms, applications and communities that connect doctors ... Continue Reading about Why Doctors Should Care About Social Media
I don’t think doctors should be socially anonymous. We need to be seen. Here’s why going underground isn’t good policy for physicians: Anonymity makes you say stupid things. When you’re shouting from the crowd it’s easy to talk smack. Come up to the podium, clear your throat and say something intelligent. You’re a physician, not a hooligan. It’s 2010 – ... Continue Reading about Doctors Shouldn’t be Socially Anonymous
I see it from time to time. The doctor with a voice who’s uncomfortable with transparency. They post and comment under the cozy blanket of putative anonymity. But it’s bad policy. Here’s why doctors need to be outed in social media: Anonymity is a fantasy.It’s remarkably difficult to achieve.With small thoughts you can hide – in fact, no one cares who you are.If you ... Continue Reading about Doctors in Social Media Shouldn’t Be Anonymous
Online socialization is growing. Information is flowing faster than ever and the fastest flowing stuff relates to health. As the dissemination of health information via social platforms escalates, should physicians look more seriously at weighing in? Perhaps more importantly, are physicians obligated to participate in social media? Sounds crazy, I know. After all, ... Continue Reading about Are Physicians Obligated to Participate in Social Media?
Last week I spoke on social media at the AMA’s National Association of Medical Communicators conference in New Mexico. Loads of interest and lots of questions from physicians and communication professionals. The number one question: “How do I find time for social media?” This is a great question since social media outlets are not only growing but they’re ... Continue Reading about Are Doctors Too Busy for Social Media?