Over the past 4 years every presentation done by a doctor involving new media has involved some statistic of social media use. Every year the numbers of doctors using Facebook has risen. Every year more doctors seem to step out in public with Twitter. The graphs just keep going up. We’ll soon approach the point where it’s no longer relevant to measure. Sure use ... Continue Reading about Social Media: Like Waiting Room Furniture
Mayo Clinic’s Social Media Residency in Texas
I'm thrilled to announce that the Mayo Clinic is exporting its Social Media Residency to the Lone Star State. The Baylor Health Care System will be hosting the residency on September 10-11. If you represent an institution or hospital and you want to rub elbows with some experienced and forward thinking social media professionals, you need to check it out. Beyond ... Continue Reading about Mayo Clinic’s Social Media Residency in Texas
It’s No Longer About You
Earlier this month, I spoke to the assembled incoming residents at Baylor College of Medicine about the importance of their public presence. The talk centered around a couple of core points: how to avoid some of the common mistakes that could impact their careers going forward; and how to begin to think about their digital footprint as a tool for creating professional ... Continue Reading about It’s No Longer About You
Can I Deliver Your Presentation?
Recently one of my colleagues called and asked if she could borrow and deliver one of my presentations. Apparently she had been called on to give a talk on new communication tools in medicine. ‘Delivering’ someone else's presentation makes no sense. It's like borrowing somebody's comfortable shoes. You can do it but you’ll likely feel funny. If the crowd is ... Continue Reading about Can I Deliver Your Presentation?
Doctors Using Social Media: No Longer New
This week marked the departure of blogger Mike Sevilla from public view. Operating as Doctor Anonymous in the earlier years of medical blogging, his colorful contributions to the big conversation will be missed. The thinking surrounding his decision is here. I have a couple of thoughts about Mike’s silence and how the world turns. Things aren't like they used ... Continue Reading about Doctors Using Social Media: No Longer New
Should Doctors be Paid to Use Social Media?
The question of physicians and renumeration for social participation makes great cocktail party, or Twitter, conversation. If you cornered me around a plate of hors d'ouvres, here’s what I might say: I think we have a responsibility to be part of the conversation. All of us should be participating in some way. Optimally we should be making the stuff that starts ... Continue Reading about Should Doctors be Paid to Use Social Media?