Last week I read Kevin Kelly’s What Technology Wants (Viking, 2010/Affiliate link). Drawing from the fields of psychology, art, and science, What Technology Wants offers a dense but thought provoking look at the way technology advances. The book centers around the expansion of what Kelly calls the technium. This is a term he has coined to describe “the greater, ... Continue Reading about What Technology Wants by Kevin Kelly
It’s the great migration to digital. And as civilization makes its move, the pharmaceutical industry is trying to figure out how to reach out to physicians. Pharmaceutical reps are slowly becoming a thing of the past. Branded medication portals leave most doctors cold. Email outreach is marginal. So how do you detail doctors digitally? Pharma strategists ask me ... Continue Reading about Can Pharma Detail Doctors Digitally?