Not long ago I connected a marketing acquaintance at a national meeting. He offered to look at my blog and give me some tips. We sat over coffee and he took me to task for my shortcomings. Where’s your pop up email registration? And what does 33 charts mean? I don’t know what that means. Are you tryin’ to be cute? Where’s your call to action? Where are your ... Continue Reading about What Doctors Sell Online
Why the Measles Truth Twitter Storm Worked
Yesterday the American Academy of Pediatrics hosted a novel twitter event around measles information. Packaged as a ‘Twitter storm’ and tagged as #MeaslesTruth, it was a 10 minute measles power session designed to push a little vaccine truth into the infosphere. Here’s why the #MeaslesTruth Twitter storm worked: It was a constrained affair. As a short-form ... Continue Reading about Why the Measles Truth Twitter Storm Worked
100,000 Connected Lemmings
Doctors come on to Twitter nearly every day. Sharing ideas is now simple: Medium and LinkedIn have made ownership of blogs almost obsolete. We’re all using these connected tools. But none of it means anything unless you do something with them. Sure we can pass along the flashy tweets about the latest smart diaper. ‘Breaking’ news of the tattoo that detects ... Continue Reading about 100,000 Connected Lemmings
Avoid the Social Shakedown
If you’ve worked hard to build the trust of your followers, don’t throw it away by pulling everyone into your petty consumer altercations. Do everything possible to avoid the social shakedown. I’ve seen it many times. Twitters microcelebrities with massive followings shaking down a major organization. It usually goes something like this: Visible social figure ... Continue Reading about Avoid the Social Shakedown
Social Health’s Sewer of Self-Interest
There’s an affirmation bias in public dialog. We only like things. Facebook, for example, only offers Like button. To dislike is not PC. It contributes to the social health sewer of self-interest. Perhaps we can thank the marketers. In social’s early history, we took our cues from marketing professionals who were the early adopters in the use of new media. ... Continue Reading about Social Health’s Sewer of Self-Interest
The Value of Sharing Links We Haven’t Read
Try this experiment: Take a impactful message from a source, boil it down to 280 characters, then share it on Twitter with a broken link. Lots of folks will share your link. In fact, sharing links we have not read has become Twitter's latest bad habit. Sharing unseen links is a new kind of exhibitionism that’s had a lot of play recently. It’s an interesting ... Continue Reading about The Value of Sharing Links We Haven’t Read