Last evening I followed a live Twitter event that Baylor Scott and White Health conducted around a heart transplant. You can see the stream at #HeartTXLive. Rethinking live events in health care While I’ve not been a fan of live Twitter events, this one made me think. Social health events once conceived in dry, 3rd person narrative have evolved. High def images ... Continue Reading about Health Care and the Visibility-Value Continuum
Weekend Medicine
It’s remarkable that hospitals still keep weekend schedules. On Saturday and Sunday, things stop. They don’t stop, but they really do. ORs operate with emergency staffing. Routine diagnostic imaging is held until Monday morning. Saturday and Sunday schedules are a throwback to a time when the tempo of health care was set by the doctor’s rounds and the hands of a ... Continue Reading about Weekend Medicine
When Hospitals Engage by Megaphone
Last fall while teaching at the Mayo Clinic Center for Social Media Residency, I sat with an hospital admin who asked me about her facility’s twitter and Facebook feeds. I told her it was a remarkable coincidence that everything created and shared was about her facility. She suggested it was because so many remarkable achievements came from her ... Continue Reading about When Hospitals Engage by Megaphone
Why Hospitals Fail to Connect with Their Audience
I spent some time this fall at meetings with professionals who promote hospitals and health institutions. I like to peek at what they’re doing with regard to their Twitter, Facebook and other feeds. It seems that if you work with a hospital or even a medical school, you have a couple of options regarding the way you connect with the public: Talk about your ... Continue Reading about Why Hospitals Fail to Connect with Their Audience
Physicians as Public Affairs Professionals
For a long time doctors lived within the image of their institutions. Medical schools, hospitals and organizations controlled what we knew and understood about doctors. Pictures, quotes and messages were carefully crafted to project one image of a hospital and its staff. And just a decade ago few physicians had a voice. Now every physician is potentially a ... Continue Reading about Physicians as Public Affairs Professionals
Medicine | Milestones | Miracles – A Blog from Texas Children’s Hospital
The latest entry in the pediatric blogosphere is Texas Children’s Hospital’s Medicine | Milestones | Miracles. It came in a soft launch yesterday with a flagship post from CEO Mark Wallace. It’s sharp. Nice clean interface. Nice clean name. Look for an eclectic mix of content reflecting the unique voices of America’s largest children’s hospital. Medicine | ... Continue Reading about Medicine | Milestones | Miracles – A Blog from Texas Children’s Hospital