I spent some time this fall at meetings with professionals who promote hospitals and health institutions. I like to peek at what they’re doing with regard to their Twitter, Facebook and other feeds. It seems that if you work with a hospital or even a medical school, you have a couple of options regarding the way you connect with the public: Talk about your ... Continue Reading about Why Hospitals Fail to Connect with Their Audience
Physicians as Public Affairs Professionals
For a long time doctors lived within the image of their institutions. Medical schools, hospitals and organizations controlled what we knew and understood about doctors. Pictures, quotes and messages were carefully crafted to project one image of a hospital and its staff. And just a decade ago few physicians had a voice. Now every physician is potentially a ... Continue Reading about Physicians as Public Affairs Professionals
Medicine | Milestones | Miracles – A Blog from Texas Children’s Hospital
The latest entry in the pediatric blogosphere is Texas Children’s Hospital’s Medicine | Milestones | Miracles. It came in a soft launch yesterday with a flagship post from CEO Mark Wallace. It’s sharp. Nice clean interface. Nice clean name. Look for an eclectic mix of content reflecting the unique voices of America’s largest children’s hospital. Medicine | ... Continue Reading about Medicine | Milestones | Miracles – A Blog from Texas Children’s Hospital