It seems for many doctors Twitter activity is an outpost connected to some other online place. 48% of physicians on Twitter link to their blog according to Katherine Chretien's recent study published in JAMA. Doctors apparently understand that different types of information flow better in different channels. If you had asked me I would have estimated that this ... Continue Reading about Physicians on Twitter – 48% Link to Their Blog
SXSW 2011 and Health
This year marked the first year for SXSW to have a dedicated health track. The inclusion of health on this forward facing landscape was pretty cool. Most importantly it was exciting to see non-health people taking interest in what we do. Kudos to Hugh Forrest and the folks at SXSW for helping facilitate health's coming out. We saw the launch of Rock Health, ... Continue Reading about SXSW 2011 and Health
Technology and Coming to Terms with What I Do
It all started when a bowl of Cheerios fried my old MacBook Pro keyboard. Knowing I was due for a new machine I picked up a wireless keyboard to get me through to the new MacBook Pro release. Then I got an iPad 2. Now I consume information a little differently and I’m hooked on travelling light. To complicate matters the new MacBook Pro is here. The whole ... Continue Reading about Technology and Coming to Terms with What I Do
Book Notes: The Emperor of All Maladies
I recently read The Emperor of All Maladies, by Siddhartha Mukherjee, a rich account of how modern medical science has come to understand and treat cancer. Cancer, I learned, is largely a preoccupation of modern times. Cancer was hardly a concern before the early 20th century when pneumonia and tuberculosis were the number one killers. We now live long enough to ... Continue Reading about Book Notes: The Emperor of All Maladies
Physicians and the Moral Obligation to Create Content
I was thumbing through Seth Godin’s Poke the Box and stumbled on this quote. I couldn’t help but put it in the context of physicians and their obligation to make content: I hope we can agree that there’s a moral obligation to be honest, to treat people with dignity and respect, and to help those in need. I wonder if there’s also a moral obligation to start. I ... Continue Reading about Physicians and the Moral Obligation to Create Content
The Future of the Doctor Pharma Relationship
Patient care is increasingly under third party control. And as a consequence I make fewer decisions regarding the brand of medication used in my patients. So the role of a pharmaceutical rep and the doctor pharma relationship comes into question. If I don’t choose which medication my patients will use, why would a representative call on me? And as American ... Continue Reading about The Future of the Doctor Pharma Relationship